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  Privacy Policy  
Privacy Policy
At YourFishingGear we believe your right to keep your personal information private is important. We are committed to protecting and maintaining the privacy of your personal information.
We may amend our Privacy Policy at any time. You should therefore periodically refer to it.
How we collect your information
We will only collect information relevant to our business relationship with you. This includes information necessary to provide you with goods and services you have requested, information necessary to protect or enforce our legal rights or interests, or information required by law.
The information we collect will depend on the services that you use, and is likely to include your name, address, contact telephone numbers, email address and credit card details. We may also ask your age group so that we can make sure that you are legitimate buyer.
We also collect information about your use of our products, services and special offers. We may ask you to provide other details voluntarily from time to time to enable us to improve our service or consider the wider needs of our customers or potential clients.
Wherever possible we will collect your personal information directly from you. If your personal information is collected from a third party we will take reasonable steps to ensure that you are aware that this has been done.
We consider it is the responsibility of parents to monitor their children's use of our website. Nevertheless, it is our policy not to require personal information from persons known to be under the age of 18 years old or offer to send any promotional material to persons in that category.

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The use of Cookies
We may send cookies (pieces of programming) to your computer when you visit our website. Cookies can be stored on your hard drive (persistent cookies) or in memory (session cookies). Cookies enable us to enhance the web offerings to you and to optimise your online experience. We will not collect any of your personal information with our cookies.
Persistent cookies identify pages accessed and provide personalised features, for example choosing which page you would like to make your start page. They are used to help us develop the design and layout of the web site, improve applications and measure their effectiveness.
Session cookies are used for security purposes as part of our customer identification process. These cookies allow you to be recognised once you have logged in and provide you with confidential access to your rental records.
We may also allow third parties to collect statistical data from our site using their persistent cookies. However these cookies do not capture information that can personally identify you. They are simply used to measure the effectiveness of our site.

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How we use your information
The information you provide is used for the following purposes:
  • To provide you with the services you require
  • To carry out our business which includes account management, planning, product and partnership selection.
  • To fulfil our legal requirements (for example disclosure to law enforcement agencies)

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We may also use your contact details to advise you of any special offers that we believe meet your needs. You can notify us at anytime if you do not wish to receive these, and we will ensure that similar offers are not sent to you in the future.
You can make such a request by emailing us on customercare@yourfishinggear.com.
Disclosing Your Information
We respect the privacy of your personal information and we will take all reasonable steps to keep it confidential. We will not sell or otherwise provide your personal information to a third party, or make any other use of your personal information, for any purpose which is not incidental to the primary purpose of collection, being for the provision of goods or services requested by you. For removal of doubt, personal information will not be used for any purpose which a reasonable person in your position would not expect.
We do provide your information to other select organisations that perform certain functions for us. We bind these suppliers to the same standard of care as we do ourselves so that they cannot provide your information to anyone else.
We also share your personal information with other business partners (including our franchise network) within the Earthlink Impex group when necessary to meet your service needs. These companies share our commitment to the Privacy Principles.
Otherwise we will only disclose your personal information without your consent if this is:
  • Necessary to provide you with the goods and services you have requested
  • Necessary to protect or enforce our legal rights or interests or to defend any claims made against us by any person (including you)
  • Necessary to lessen a serious threat to a persons health or safety or
  • If required by law.

We will use up to date techniques and processes, which meet current industry standards to ensure that your personal information is kept secure and confidential.

Only employees of YourFishingGear and those who perform services on our behalf are authorized to handle your information, will have access to your personal information.
We will not retain any of your personal information for any longer than it is required by us, except to fulfil our legal obligations.
With your help we will take all reasonable steps to make sure that the personal information is kept complete and up to date.

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How to access your information
You may login and go to Edit profile page on www.yourfishinggear.com to have access to your personal information that we hold about you at any time. You can request access to your information by emailing us. You will be asked to specify the information that you want access to, and you will need to verify your identity before we are able to provide the information. This is a free service unless the information you request requires us to access archived material or spend significant time in preparation or research. If this occurs we will advise the likely cost in advance and can help refine your request if necessary.
We are committed to ensuring the information we hold on you is up to date and accurate. If you do find inaccurate information let us know and we will take all reasonable steps to correct the information.
If you believe the personal information that we hold on you is inaccurate, or incomplete and Earthlink Impex does not agree with you, we will provide a statement expressing your disagreement with the information where that information is kept

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What to do if you believe we have not met our privacy commitment
Earthlink Impex is committed to protecting your privacy, and our policies and procedures have been developed with this intent. However sometimes human errors do occur. If you think that we have not lived up to our commitment please contact us by:
Email: complaints@yourfishinggear.com
We will respond to any complaint within 2 working days. Where we have done the wrong thing we will apologise and take all reasonable steps to ensure that it does not happen again.

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